For years now we have been getting swindled by mobile phone operators in Kuwait. We paid the heftiest charges among all the countries in the Middle East despite having more than one operator for the most part of 10 years. Coverage was at best average which in my book is very appalling considering the size of Kuwait and the straightforward topography. After a decade of paying for incoming calls, the arrival of VIVA saw the rest of the bunch allow incoming calls for free.
We thought this was the start of something new; a price war between the cell phone companies that would ultimately benefit the subscribers. But after a year for some reason there seems to be no fairness OR logic in the various promotions or schemes announced by either of these companies. To be honest, I don't count VIVA in this because they haven't been in the market long enough for me to commend or berate them. SO it's between Zain and Wataniya that we need to choose from. Which is the devil and which si the deep blue sea?
How does logic come into effect when their marketing team plans their strategy? I say this because I am a marketer myself and before I revise pricing, the first thing I would look at is the company's existing subscribers. How do they fit in the new pricing scheme? How will they benefit from it? I've had an eGo subscription for almost 2 years now and I bought the line when there was no special offer or anything of that sort on neither the device nor the subscription. On top of that, I paid a hefty amount for the device itself. After two years of being a loyal subscriber, I find out that they're doing promotions for new subscribers where they get a free device if they subscribe for one year. When I asked one of their customer services reps if I would get a special price on a new device and a reduction in my rate (since the new rates are KD 1.5 less than what I’m paying) the answer I got was a firm “I’m sorry sit but I can’t do that. It’s against the rule. You have to pay full price for the new device.”
Bastards! I would like to know who the freaking hell designs their promotion campaigs and who plans their marketing strategy. It’s insanely and cruelly absurd! Cell phone companies in the rest of the world reward you for being a long term customer and give you stuff either at discounted prices or for FREE. Here, I am being charged as though I am a newbie. Why would I want to stay a loyal customer? Are the mobile companies going to make any concessions that make sense in future or are they going to continue ripping us off?
Someone please make sense of this for me?!?!?!?!?!?