We all know about the disaster that took place in Haiti in January when a 7.2 magnitude earthquake hit the country killing 200,000 people and rendering at least a million people homeless. I must really commend the people that are on the ground in Haiti right now helping out with reconstruction, tending to the injured and needy etc. I firmly believe in humanity and that people come through for you in the time of need. In cases like the Haiti disaster, nuances of human empathy and generosity were clearly evident with online and offline NGOs reporting a record a number of donations worldwide.
Of course, for every right, there is a wrong as I like to remind people some times. In this case, there are a certain bunch of people who exploit the situation to make the most of it. My gripe in Kuwait is that although many organizations across the country have volunteered to help the Haitians by collection/donation drives etc, it appears that most of the organizations are doing this solely because it is the "in" thing to do. They're doing it because George Clooney and his friends are doing it and they think it's cool if Hollywood stars do it. They’re doing it because corporate social responsibility is a big thing nowadays especially among the corporate elite and it is compulsory for large companies to adopt CSR practices.
The point I am trying to make is; it's easy to lose sight of the big picture when you think of petty gain. What's more important is that the people who really need the money and aid get it before it is too late.
So I say to all you people who want to have a fancy looking collection box outside your reception areas, do not do it because it may impress visitors to your company; do it because someone, somewhere needs your help! Make sure you announce the drive within the company and your network of contacts. Make sure someone monitors what is collected and finally make sure that the collections no matter how large or meager are sent to the NGO you’re dealing with.
After all, what good is the effort if the end benefactors don’t benefit?